Luxury Car Brands Have Peak Sales Year

Luxury Car Brands Have Peak Sales Year

January 25, 2022
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It is interesting to note, amid other economic indicators, that many of the highest of the high-end auto brands are having banner years.

While many more everyday domestics and imports are still dealing with supply issues, to the point where used cars are in high demand, “top-shelf” auto brands like Rolls-Royce, Bentley, and Lamborghini are either reporting or anticipating peak sales.1

Why is that? It turns out that, while the pandemic hit them in 2020 like anyone else, these brands decided to shift their emphasis to bread-and-butter factors, while still remaining attractive to wealthy buyers.

Newer models offer hybrid options, designs that are more practical, such as sedans and SUVs, and perhaps most importantly, more affordable price points. You mix these factors together with lower interest rates, and this banner year starts to make more sense.1

It’s good to see that even these luxury brands are making decisions with the bottom line in mind. It’s an indicator that, for many companies in many fields, everybody's ready to get down to business.

Are you or a family member, in the market for a new or used car?

If so, here are a few tips:

1. Determine the timeframe you plan to make a purchase. This will allow you to get organized and prevent putting unnecessary pressure on your self. Take your time, educate yourself, shop around, on and offline, to get an understanding of the market.

2. Pick two or three cars that you are interested in; consider several colors and options. Because of the current shortage in supply, you may need to be flexible and have several vehicles in mind.

3. Take a look at your credit report. Go to: and get a copy of your report. Find out where you stand financially; this will give you leverage when negotiating. This is a good time to make sure your report is updated and accurate. If there are errors or outdated information, you have plenty of time to notify the credit bureaus. If there are any delinquencies or late payments, now is the time to clear those items up. The better your credit score, the better the rate and terms of your loan.

4. While you are shopping for your vehicle, visit: This site provides good information about the types and prices of cars you are interested in.

5. Consider your downpayment. How much are you willing and able to put down on the car? The higher the downpayment, the less you need to finance and the better the terms may be. At the same time, you don't want to overextend yourself financially.

6. I recommend that your yearly car expenses (car payment, maintenance and insurance) should not exceed 15% of your annual income. This will allow you to keep your expenses under control. Also, you will still have the resources to save and invest.

If you don't have enough money to make a downpayment now, you can start saving toward your goal. Open up an interest bearing checking account or money market fund specifically for your downpayment.

To get an idea of what your downpayment and payment would look like, visit:

Financing your car for 72 months (6 years) is an option that I warn to consider carefully. The good news: this loan will allow you to have a lower monthly payment over a longer term. The bad news: you will pay more in interest for a car that is depreciating. If you go this route, remember that you can always make additional payments (tax refund, etc.) to accelerate the payoff. 

7. Call your insurance company to see what the annual premium would be for the car(s) you are interested in. Know what you are getting into.

So, while it might be a while before you see me sporting around in a Bentley (unless I get a good deal or hit Powerball), you will see me scanning the business pages for stories like this, and other signals that the economy may be on the right track.

To your success!

Is there a topic that you would like to see discussed in a future blog? Email me at:

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1., January 10, 2022. Any companies mentioned are for illustrative purposes only. It should not be considered a solicitation for the purchase or sale of the securities. Any investment should be consistent with your objectives, timeframe, and risk tolerance.

Gowdy Financial Group, LLC., is a Fee-Only, Financial Advisory / Financial Planning Coach dedicated to helping women, from all backgrounds and income levels, get out of debt, save toward your goals and enjoy the freedom that comes with being in control of your money. We don't sell products; we provide solutions. "Your Goals. Our Solutions." Serving Clients Nationwide.

"We Help Women Make Financially Sound Decisions." What does "financially sound" mean? The term "financially sound" describes a financial decision showing good judgment or a state of being; reflecting good money management. A decision considered "financially sound" implies safety, stability, and financial benefit. Being "financially sound" means consistently making good financial decisions.